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On February 26, 2009 it was reported that scientists in the U.S. and Sweden had created a new alloy using aluminum, cerium, a little theoretical math, and a whole lot of pushing.
What is fascinating about this is that normally, aluminum and cerium don’t play well together for a whole slew of subatomic reasons and this particular discovery represents significant opportunities for creating unique alloys with new and useful mechanical, electronic and magnetic properties.
Like an alloy, a successful website contains a seemingly incongruous blend of business(sales, marketing and customers) and technology(computers, software and databases). Without both, it is next to useless, and I'd go so far as to say that without these two elements, in the right proportions and appropriate treatment, a successful website cannot exist. |
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How large a website does a business really need?
Let's rephrase the question... If you needed real estate to run your business, would you need an entire department store or just a corner shop?
Suppose you have a single product and you're expecting to sell it for $30; and would be really grateful if you were able to sell one per day.
Now ask yourself, "Does it make sense to pay between $3,000 and $5,000 for a website to sell $30 per day?" (Because that's what it will cost you to get a regular web developer to build a relatively simple website you can sell through.) Let's say that you make a $15 profit on your $30 sale. That means that it will take over 200 days for your sales to cover the cost of building your website. It also means that for 200 days you're making no money at all.
Unless you get a little bit of information to know what you're doing...
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When it comes to Online Business, the practice for many has been to get a customer to a stage where they are willing to hand over their credit card number. There is no thought given to whether anything can happen after the sale and so nothing else does happen. Its quite possibly for this very reason that many Web Developers themselves have no idea what to do after the sale and so their skills and expertise stops with setting up payment gateway integration for your website.
Successful entrepreneurs know that long-term success is less about the very first purchase than it is about the strength and longevity of the relationships they enjoy with their customers. So it would follow that if anyone were to be successful, one of the first things they could do is to give some thought to what they would do if they were in their customer's shoes.
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