Sometimes it’s easy to get carried away with the latest trends in marketing and promotion because they’re made to sound so charismatic.

While, new trends like Mobile Social Networking, Guerilla Experience Marketing and Facebook Advertising are all demonstrating huge potential for those looking for adventure at the ‘bleeding edge’, when you get down to it, really great marketing is about using every opportunity you have to positively present your business to the world.

So, in today’s Info Sheet we’ve pulled back the covers to take a look at some fundamentals. We’ve put aside the high-tech gizmos and tools for the moment to bring you 7 of the most timeless and often over-looked promotional strategies you can quickly apply to your business – if you’re not already.

Have you ever wondered how it is that some business are really successful and how many others don't even make it onto your radar?

Many years ago I took a very keen interest in a US-based technology company called General Magic who were doing impressive things with their software all around the world. In one project, they hooked up all the major roads in the Bavaria region and created an advanced warning system for road conditions. Basically, the system would work out where were traffic jams were - road works and anything else that would bring traffic to a halt. Using this information it would reroute traffic ahead of time to minimise the impact on flow of traffic. It also had a secondary effect of reducing the number of incidences of road-rage.

What was really interesting was the way the system used the information available to help drivers make better decisions.

Many business owners and managers are faced with similar decisions every day. Think about this...