The Best Way to Distribute Email Newsletters to Your Loyal Readers
You've made the decision to start sending email newsletters to your loyal fans and people interested in reading your books. You know what you want to say and you've begun collecting email addresses, all that's left to work out is what's the best way to send them an email newsletter.
The best way for you to send your email is going to depend on the results you're after and the technology you've got available.
A review of the four most popular ways to send email revealed the following Pro's and Con's of each way -
Personal Branding and Self Promotion With Taglines
Some taglines are unforgettable.
Think about the following:
“We try harder” – Avis Rent A Car
“Say it with flowers” – Interflora
“Just Do It” – Nike
The moment you hear those taglines, you remember something about the product or service.
Five Influential Keywords Every Website Should Use… Especially Yours
You can spend millions on a website and if you don’t pay attention to the fundamentals that lead to sales, you’ll gain nothing.
There’s a modern day fixation with keywords and search engine optimization, but what about the actual person who visits your website? Surely we want to be appealing more to a person than a bunch of software and algorithms!
Online copyrighting and optimization specialist Nick Usborne believes that no website is complete without these five keywords that people are all programmed to respond positively to:
Make Marketing to your Readers Easier and More Profitable
There are two key business concepts that I’m sure you’re familiar with; acquisition cost and lifetime value of a fan or reader. These concepts are the foundation for any successful business endeavour, including a life long career as a writer.
We regularly hear from self-publishers who seem obsessed with getting new readers into their online bookstore, forgetting that the key to a successful Author’s brand is having a loyal group of readers and fans.
The principle is simple… It costs considerably less to keep and engage an existing fan than it does to bring a new one in the door.
4 Ways Book Authors Can Prepare for Media Interviews
Publicity for book writers and authors can be a tricky situation… Many write because this is their preferred way to share their message, however the modern world wants us all on every possible communications medium. Television, radio, magazines, journals, conferences, events, social networks, blogs, YouTube; you name it.
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Forget Design & Focus on the Words in Your Website
As beautiful as you may want your book website to be, at the end of the day it’s supposed to be the focal point of your writing endeavors and a marketing tool for you and your books.
And for it to be a great marketing tool you’ll want it to be rich with information about you as an author, about the books you write, the public appearances you and your work make, as well as being a destination for your social media efforts and potentially a store for selling your books.
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Two Book Marketing Tactics from the World of Direct Marketing
When it comes to increasing the visibility of your books some times it’s worth taking a look at marketing strategies being used in different industries or channels and asking yourself if any of their strategies would work for you.
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Online Publicity: A Daily Checklist for Authors
If you’re looking to establish your online reputation and build relationships with fans and people who can make or break your career there are a number of things you can do every day that will make a huge difference.
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3 Ways To Increase Your Website’s Conversion Rate
The modern website, is less about brochures and more about calls to action and getting people to move from casual observer status to prospect, then to lead and finally to customer.
Which is why conversion rates and website traffic have become such hot trending topics in forums, social networks and on seminar circuits.
So it follows that if you have a website, you’d definitely want to know a few things about how to increase your website’s conversion rate.
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How to Get a Value Proposition that Converts
One thing that’s difficult for many of us new to the world of marketing, is working out what our Value Proposition is.
Personally it’s something I often struggle with as can be evidenced on the Solutions Answers Results website.
Yet without a Value Proposition optimizing your marketing messages so that they appeal to your target market or ideal customer is like extreme sports… mentally and physically challenging.
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