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Some taglines are unforgettable.

Think about the following:

The moment you hear those taglines, you get a mental image of a product or service.

Michael Goodman, author of The Potato Chip Difference : How to Apply Leading Edge Marketing Strategies to Landing the Job You Want states, "A tagline is used to communicate or explain the main benefit the company or brand provides, especially when the company name or brand name doesn't do a particularly good job of communicating that message."

Goodman suggest these guidelines for creating effective taglines:

They should contain no more than 8 or 9 words.

Communicate or enhance the positioning benefit.

Paint a word picture. Choose words that are easy to remember.

Cute and catchy is not as important as meaningful. People remember big ideas about things that are important to them long after they forget cute phrases, puns or jokes.

The right tagline will create a lasting impression in the minds of your customers. Craft one that tells your audience what your email newsletters will deliver.

Related Reading

	The Potato Chip Difference : How to Apply Leading Edge Marketing Strategies to Landing the Job You Want ISBN: 978-0970208804
	Perfect Phrases for Sales and Marketing Copy ISBN: 978-0071495905
	The Copywriter's Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells ISBN: 978-0805078046

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