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Email marketing is an affordable, efficient and flexible option for small and medium sized businesses looking to get their marketing message directly to their target audience and generate more business. Since it can be directly measured means the return on investment (ROI) can be measured in tangible terms.

While comprehensive research on ROI in the Australia is yet to take place, figures from the US Direct Marketing Association shows an impressive return of more than $48.00 per dollar spent. That's more than 4,800%

Email marketing remains one of the most successful and cost-effective forms of direct marketing; businesses can launch an email campaign for a fraction of the cost of any other type of direct marketing campaign.

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