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When a person visits a web site online, they often hesitate to give out their email address. Since they don’t know you, they often fear the worst - that you might be an unscrupulous email harvester who will turn around and sell their information to sleazy porn sites or spammers. They don’t know that you’re responsible, ethical and hard-working.

One way to overcome this natural hesitation to give out information is to place a prominent privacy notice near your subscription form that says something like: "Your privacy is important to us. We will never sell or disclose the information that you provide us with." You have just overcome the number one reason that people don’t give out their email address, and increased greatly the chances that your opt-in list will grow.

This item forms part of a larger set of strategies for building your email list and was referenced in the article entitled List Building on All Eight Cylinders.

For a more complete list of the strategies you can adopt to build your email list, view our tips and tricks.

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