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People don’t just like to give out their email addresses online (and with good reason nowadays!) But if you offer them something in return, such as an informative newsletter, a free ebook, a forum membership or free software, they will be much more likely to give you their email address when subscribing.

Offering subscriptions, whether to a newsletter, ezine, ebook, software, or online course, is the number one legitimate method of increasing your email list (and is used by all of the big and successful sites online).

In recent studies of why people go online, results are showing that most of us go online for one of two major, basic reasons: to communicate or to learn. Are you meeting one of these needs? You will be, if you offer them high-quality information or interaction through one of the above methods. Don’t just send people who sign up to your list ads (unless they have specifically requested news on current specials); spice it up with information that they can use.

They will remember you, will pass your newsletters around to their friends, and your name and company will get known. It’s one of the best methods of marketing around, and your home-based business can start to grow if you do this.

This item forms part of a larger set of strategies for building your email list and was referenced in the article entitled List Building on All Eight Cylinders.

For a more complete list of the strategies you can adopt to build your email list, view our tips and tricks.

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