Joomla Software Template

If you're tuned into the web application development industry, there probably isn't a day that goes by now without you hearing SEO mentioned at least once. There are businesses that specialise in coming up with the right combination of keywords to get you ranked well on the search engines.

This is what you'd want because the higher up you are in the rankings, the more people are likely to click on the link to your website, blog, landing page,etc. When they click on that link, they've already decided that you have something of value for them. They're a prospect. A potential customer walking in the door.

So, if SEO is about getting your name in front of people, how do you know where to find these people and even if they exist? What are the clues along the way that support the viability of your chosen niche? How can you know if your chosen niche is commercially viable?