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Google as you already know is much more than just a search engine business. Aside from a couple of quirky projects like Google Ventures and their NextEra Energy Resources investments, Google have continued to reach into an ever increasing number of areas of our online world.
As a consequence their role in our lives is significant.
Whether putting up your latest video on YouTube, earning money from Ads on your website through Google Adsense or checking your visitor stats in Google Analytics - If you're a business with a website, in one way or another you'll be playing by Google's rules.
In the last few years Google has attracted a fair bit of criticism for changing the rules of the game without warning - especially when it comes to keywords, metadata, indexing and page ranking.
One of the great mysteries of the Internet is how Google calculates the value of pages in your website and then how it works out the order of listings on its SRPs - the reality is if your website doesn't measure up, its going to miss out.
...And the rules are about to change again! |
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