10 Ways to Tell if Your Email Newsletter is Successful
Sunday, 11 November 2007

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You might not get a lot of feedback from your newsletter right away, and may wonder if anyone out there actually reads it and finds it useful.

How do I know that my newsletters are working for me and not just a waste of time?

Or, you're possibly more interested in increasing bottom line results.

Whatever you have in mind, it may take time for people to learn about you and trust you as an expert or enough to part with their hard-earned dollars.

The million dollar question is - How do I know that my newsletters are working for me and not just a waste of time?

Here are 10 indicators you can use to confirm you're doing well.

1.

People are forwarding your messages to others.


2.

People are subscribing.


3.

You are getting more visits to your web site on the day you send out your messages.


4.

You get more inquiries about your services, or emails with questions about your emails messages.


5.

You get phone calls for consultations or about products you advertise in your email message.


6.

You see an increase in click-throughs or downloads on your website on the day you send out your message.


7.

Tracking reports for your email message will show you the number of people who opened and read your message.


8.

You receive requests from others for permission to reprint information from your message.


9.

You get an increase in event registrations, when the event is mentioned in your email message.


10.

You get increases in the numbers of people who take the opportunity to act on your calls to action.



Related Reading

Email Marketing By the Numbers: How to Use the World's Greatest Marketing Tool to Take Any Organization to the Next Level Email Marketing By the Numbers: How to Use the World's Greatest Marketing Tool to Take Any Organization to the Next Level
ISBN: 978-0470122457
The Truth About Email MarketingThe Truth About Email Marketing (Truth About)
ISBN: 978-0789737946
Email Marketing for Complex Sales Cycles: Proven Ways to Produce a Continuous Flow of Prospects and Profits with Effective Spam-Free Email SystemEmail Marketing for Complex Sales Cycles: Proven Ways to Produce a Continuous Flow of Prospects and Profits with Effective Spam-Free Email System
ISBN: 978-1600374210




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